In this episode of the B2Bold podcast, Brian Pham, founder and CEO of Lightcard, discusses the transformative potential of digital wallets in B2B marketing. He shares insights from his journey in the tech industry, emphasising the importance of mobile wallets for customer engagement and retention. Brian highlights the trust factor associated with digital wallets, the revenue opportunities they present, and how they can enhance data insights and customer journeys. He also provides best practices for brands looking to experiment with digital wallets and discusses emerging trends that B2B marketers should watch for in the coming years.