From Zero to Foundr Podcast

060: Breaking Through Fear with Allie Evans of Tama Swim

05.06.2022 - By Foundr MediaPlay

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Allie Evans fell into a successful career in real estate, but when COVID-19 hit, she wondered if she could do more. Through her passion for beach lifestyle and sustainability, she started Tama Swim, a consciously-curated women’s swimwear label. The swimwear is made from recycled yarn from ghost fishing nets in an entirely closed-loop system. After a successful launch, Allie is building Tama Swim, a brand synonymous with an ethically-conscious mission to preserve the beaches and oceans where swimwear thrives. 

 

Listen to Mollie and Allie discuss: 

How the Start and Scale course helped her find an ethical manufacturer

How her real estate experience transitioned to ecommerce 

Creating a pre-launch giveaway to build newsletter subscribers

Choosing to be 1% of the Planet company   

How a product launch can validate an idea 

Juggling a 9 to 5 role with a side hustle 

How to set a schedule and goals 

And much more product launch advice…

 

 

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