The TrentSuccess Show: Real stories and insights for leaders who elevate others.

Breaking Through Invisible Limitations | Zig Ziglar Flea Jar Story


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What if the only thing holding you back from your next levelof success is a limit you’ve unknowingly set for yourself?

In the debut episode of The Trent Success Show, entrepreneur and executive coach David Trent shares the powerful Zig Ziglar story that transformed how he—and the CEOs he mentors—think about growth, comfort, and fear.


Master Teaching: The Flea Jar Principle

  • Zig Ziglar’s unforgettable storyabout fleas in a Mason jar
  • How invisible “lids” form—and whywe stay within them
  • The difference between marketlimitations and mental ones
  • Why your biggest competitor is theinner voice saying, “You can’t”


Entrepreneurial Insight: From Safety to Significance

  • David’s leap from a $15,000 banking job to entrepreneurship
  • The mirror moment that changed everything: “Are you content playing it safe?”
  • Why “You don’t have to be great tostart—but you have to start to be great” (Zig Ziglar)
  • How moonlighting in insurance sparked an entrepreneurial fire
  • The moment he stepped into New York Life and said, “It’s all on me now”


Family Values: Resilience Through Generations

  • From 75 cents an hour to success—his father’s story of perseverance
  • Door-to-door sales with trembling hands and unshakable resolve
  • The power of being told “You’re not cut out for this” and proving them wrong
  • Family lessons that still shape modern leadership and legacy


Key Takeaways:

  • Greatness isn’t a prerequisite—it’s a process
  • Every lid you break reveals new levels of potential
  • Your family story can be a leadership blueprint
  • Growth requires leaving comfort for courage


Action Steps:
1️⃣ Name your “flea jar”—what invisible barrier are youhitting?
2️⃣ Identify your “Twin City Bank moment”—where are youavoiding the leap?
3️⃣ Draw strength from your roots—what values guideyour resilience?


Perfect for:

  • Entrepreneurs and CEOs feeling stuck or plateaued
  • Leaders ready to step out of the comfort zone
  • Professionals navigating self-doubt or fear of risk
  • Anyone seeking growth through courage and conviction


About David Trent:
David Trent is an entrepreneur, executive coach, and author of Elevate Others. With over 36 years in sales, insurance, and wealth management (including founding Trent Capital Management), David helps leaders build legacies—not just businesses.


Resources Mentioned:

  • Zig Ziglar’s Flea Jar story and teachings
  • Elevate Others by David Trent
  • CEO Roundtables and Coaching: trentsuccess.com


Connect with David:
🌐 Website: trentsuccess.com💼 LinkedIn: David Trent

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The TrentSuccess Show: Real stories and insights for leaders who elevate others.By David Trent