Join Adam Reifsteck as he chats with Andy Gesner, the founder of HIP Video Promo, about his incredible 25-year journey in music promotion. Andy shares how his love for music began with The Beatles’ legendary Ed Sullivan performance, his early days as a musician, and the moment that led him to start his own music video promotion company. From working on Johnny Cash’s iconic Hurt video to helping indie artists find their audience in the digital age, Andy offers valuable insights on making standout music videos, building a strong artist brand, and avoiding common career mistakes. Whether you're a musician, producer, or just passionate about the music industry, this episode is packed with must-know tips for navigating today’s ever-changing music landscape.