Every business owner eventually faces it: the dreaded plateau. Sales stop climbing, growth stalls, and suddenly you’re left wondering what went wrong. In this episode of the Opt-In Podcast, Melissa Franks breaks down the truth about business plateaus and how to navigate them without panic or wasted effort.

Melissa dives into the four core areas every entrepreneur should interrogate when growth has flatlined:

1. Your Data – Why understanding metrics like customer acquisition cost, lifetime value, churn, and return on ad spend is essential for diagnosing issues.
2. Your Sales Process – How inefficiencies, distractions, or broken funnels quietly kill conversion rates and what to do about it.
3. Your Time – The surprising ways a founder’s calendar can hold back growth (and how delegation and focus create momentum).
4. Your Team – How misaligned priorities, poor culture, or lack of standard processes can drag down performance across the business.

Melissa also shares a powerful analogy: think of business growth like a mountain range, not a roller coaster. Plateaus aren’t failures, they’re natural flat stretches where you regroup, stabilize, and prepare for the next climb.

Whether you’re currently in a plateau or preparing for the inevitable, this episode gives you the tools to diagnose, adjust, and reignite momentum.

Connect with Melissa:

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