💡Jaume Ayerbe, Chief Revenue Officer at Nalanda Global, shares insights about the critical role of trust in B2B sales. Jaume sheds light on the importance of cultivating trust with prospects and customers across different cultural landscapes. He also delves into the complexities of trust, its decline in B2B sales, and how organizations can navigate these challenges to build lasting relationships.💡

" Trust is something that needs to be led from the senior management down to the organization.  Trust is with customers, but trust is within the company as well.  I cannot be building credibility, building trust with my prospect customers if I'm not having trust back at home, back at the office, back at the workshop, I need to build that trust. This needs to be part of the company culture, this is a never ending game." - Jaume Ayerbe

With Jaume's vast experience in international business, focusing on trust as a cornerstone for success in B2B markets, he shares insights into various strategies for establishing trust, such as understanding customer challenges, being a trusted advisor, and leveraging emotional selling over product specifications. Both Steve and Jaume uncover the intricacies of creating a genuine connection with clients, emphasizing that in competitive industries, emotional connections often outweigh technical specs in driving purchase decisions.

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