In this episode, we speak with Alex Mashinsky about Celsius (CEL), a utility token that rewards its HODLers with meaningful benefits. In 2017, while Wall Street’s shrinking yields continued to benefit only the 1%, Mashinsky and his team were the first in the world to create yield on the blockchain and deliver 80% of it back to its community of depositors. Celsius is the eighth business Mashinsky has started in his career of contributing to several communication/tech infrastructure breakthroughs.