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Breakthrough Advertising with Avram Gonzales
Avram Gonzales started in 2010 and he did this challenge where he would
shoot a video on new things he was doing daily.
250+ videos later… dang! WHILE going to college and Grad School.
He spoke on TEDx which is one of my goals to also achieve.
Book: Eugene Schwarz – Breakthrough Advertising
level 5 – unaware – don’t know there is a problem (benefits)
level 4 – problem aware – ex: broke people (benefits and anxiety)
level 3 – solution aware – which to pick (feature) (which fighting game)
level 2 – product aware – unique selling proposition (USP)
level 1 – most aware – already know (exclusive)
Full article on
http://www.lawrencetam.net/breakthrough-advertising/
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By Lawrence TamAvram Gonzales started in 2010 and he did this challenge where he would
shoot a video on new things he was doing daily.
250+ videos later… dang! WHILE going to college and Grad School.
He spoke on TEDx which is one of my goals to also achieve.
Book: Eugene Schwarz – Breakthrough Advertising
level 5 – unaware – don’t know there is a problem (benefits)
level 4 – problem aware – ex: broke people (benefits and anxiety)
level 3 – solution aware – which to pick (feature) (which fighting game)
level 2 – product aware – unique selling proposition (USP)
level 1 – most aware – already know (exclusive)
Full article on
http://www.lawrencetam.net/breakthrough-advertising/