Even the most innovative climate tech startups face marketing challenges. To gain traction or raise capital, they must generate brand awareness, educate the market, and build trust with prospective customers in a race against time before their funds run out. Companies that go bold in their climate communications stand a stronger chance of standing out in a "sea of same." That's the advice of this week's guest, Adam Malik, co-founder of Bloxspring, a marketing agency for visionary brands radically changing the future of our buildings, cities, and the planet.

NOTES

Guest: Adam Malik, Co-founder

Company: Bloxspring

Jaguar: Its new EV car commercial - featuring no cars

Volvo: Its new EV car commercial - cinematically leaning into its safety reputation

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