Season 01 Episode 34                                          35:47
Discover how Intellectual Property can revitalize your business by improving employee morale, boosting sales, strengthening your brand, fostering innovation, and enhancing business relationships. Tune in for ten actionable tips to harness the power of IP.

Season 01 Episode 34 35:47 Discover how Intellectual Property can revitalize your business by improving employee morale, boosting sales, strengthening your brand, fostering innovation, and enhancing business relationships. Tune in for ten actionable tips to harness the power of IP.

Season 01 Episode 34&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 35:47
Discover how Intellectual Property can revitalize your business by improving employee morale, boosting sales, strengthening your brand, fostering innovation, and enhancing business relationships. Tune in for ten actionable tips to harness the power of IP.

Breathing New Life into Your Business with IP Strategies – Part 1

In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories).
You will learn:
&bull; How to create inventions that are new, useful, and non-obvious&bull; Using creativity tools to solve problems in business and innovation&bull; Ways to build or strengthen an intellectual property portfolio strategically&bull; Why you want to keep patents and trade secrets as an employee, manager, or executive&bull; Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions&bull; And much more...

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In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories). You will learn: • How to create inventions that are new, useful, and non-obvious• Using creativity tools to solve problems in business and innovation• Ways to build or strengthen an intellectual property portfolio strategically• Why you want to keep patents and trade secrets as an employee, manager, or executive• Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions• And much more...

In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories).
You will learn:
• How to create inventions that are new, useful, and non-obvious• Using creativity tools to solve problems in business and innovation• Ways to build or strengthen an intellectual property portfolio strategically• Why you want to keep patents and trade secrets as an employee, manager, or executive• Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions• And much more...

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Breathing New Life into Your Business with IP Strategies – Part 1

Breathing New Life into Your Business with IP Strategies – Part 1