In this episode, we talk to Will Hudson, who co-founded It's Nice That in 2007. It's Nice That subsequently span off in a number of different directions, including HudsonBec Group, creative agency Anyways, Creative Lives in Progress, which helps newcomers to the industry, and If You Could Jobs. All have had one aim in mind – the promotion and opening up of the creative industries and the ideas they produce. In our conversation, we touch on the original vision Will and his friend and business partner Alex Bec had, when they set up It's Nice That while still at university in Brighton. And whether they could ever have foreseen how influential it's become in the years since.