Never Been Promoted Podcast with Thomas Helfrich

Brenda Meller, a LinkedIn expert and marketing strategist, joins the podcast to share her insights on using LinkedIn as a tool to build visibility and business growth. With a mix of humor and actionable tips, Brenda breaks down how to create a profile that not only stands out but connects with the right audience.

About Brenda Meller:

Brenda Meller is the founder of Meller Marketing, where she helps professionals and businesses get a "bigger slice of the LinkedIn pie." With over seven years of experience as a LinkedIn coach, Brenda combines her background in corporate marketing with her passion for social media to help clients achieve their branding and business goals. She is also the creator of a popular LinkedIn profile optimization checklist.

In this episode, Thomas and Brenda discuss:

• The Evolution of LinkedIn
  Brenda reflects on how LinkedIn has transitioned from a job search platform to a vital networking and branding tool. She emphasizes the importance of optimizing profiles to reflect current professional goals and personal branding.
• Top LinkedIn Mistakes
  Brenda shares common errors professionals make, such as treating their LinkedIn profile as a static resume or neglecting to update their headshots and about sections. She offers practical advice for avoiding these pitfalls.
• Using LinkedIn Strategically
  From customizing your profile header to leveraging the "Featured" section, Brenda provides tips on how to make the most of LinkedIn's tools to attract attention and generate leads.

Key Takeaways:

• Your Profile is About Them, Not You
  Brenda reminds listeners to frame their LinkedIn profiles around their audience's needs, ensuring that every element—from headlines to skills—speaks to potential clients or collaborators.
• Stay Updated and Relevant
  Regularly updating your profile, including headshots and key sections, ensures that it aligns with your current professional goals and appeals to your audience.
• Leverage LinkedIn’s Features
  Brenda highlights underutilized tools like the “Featured” section and name pronunciation feature as opportunities to showcase expertise and make profiles more engaging.

"Your LinkedIn profile is not your resume—it's a marketing tool to showcase your value and connect with your ideal audience." — Brenda Meller

CONNECT WITH BRENDA MELLER:

Website: https://www.mellermarketing.com/
LinkedIn: https://www.linkedin.com/in/brendameller/
Free LinkedIn Checklist: 15 LinkedIn Tips

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email:

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