In this episode of Trunk Talks we talk to Brendan Casey, President of Upside Collective, about his management buyout experience. The conversation highlights a number of important points for current agency owners, including - succession planning, the importance of forming an advisory board, as well as strategies for how to approach a management buyout.

Brendan began his career as a project coordinator at the advertising agency, Mehigan Bellone Associates and rose to the rank of VP while still in his early twenties. From there, Brendan went on to complete a successful management buyout of the agency, and rebranded as Upside Collective. Since the buyout, Brendan has built on the agencies traditional advertising foundation, and pushed forward into the digital frontier - focusing heavily on development and video services. In the coming months, the agency will release their first feature length documentary about the Albany Patroons basketball team.