UM Studios works with the biggest B2C brands in the world, including Coca-Cola, Amex, Hershey's and BMW. Brendan Gaul, Global Chief Content Officer at UM, hops on the Brandwagon to talk about the agency’s recent award-winning work: a feature-length documentary for Johnson and Johnson. Gaul talks about how brands are turning to original content as traditional advertising platforms disappear, and how the big brands of the future won't just have purpose, they'll have a point of view.