Brendan Kane is an outside-of-the-box thinker, speaker, and author who empowers brands to scale by helping them stand out and beat the competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna, and many others.

TOPIC DISCUSSED:
00:00 Brendan Kane Helped Generated $685 million for 16 Hollywood Films 
02:16 Brendan background in helping businesses sale
08:11 Three major components that allow one to successfully grow an organic following 
12:07 The importance of research when it comes to making intelligent decisions
15:34 paid customer acquisition vs organic
19:28 Choosing the social media platform that works best for you
24:47 click-through percentage of thumbnails and headline
26:13  storytelling techniques 
28:50 How to properly distribute your content to create more awareness
31:59 Understanding social media algorithms 
36:59 Gary Vee style of documenting content throughout your day vs creating content in bulk
39:05 Common misconceptions about building an audience 
41:29 The next chapter for Brendan Kane


BRENDAN KANE:
Link to Brendan's new book Hook Point: How to Stand Out in a 3-Second World: https://book.hookpoint.com/
Instagram: https://www.instagram.com/brendankane/
Facebook: https://www.facebook.com/BrendanJamesKane



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