Brent Coker from University of Melbourne dives deeper into the mysteries of the human psyche, what makes consumers tick and how that heavily influences brand and marketing

Brent Coker talks about making content, an idea or a brand go viral

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Brent Coker talks about making content, an idea or a brand go viral

Brent Coker talks about making content, an idea or a brand go viral