Brent Sanger is the newest member of the safety team at Oklahoma City, Oklahoma-based transportation company Western Flyer Express. In March, he began his position as compliance safety manager, a role that is primarily responsible for the vetting of applicants and evaluations of employed drivers to make sure they meet the company’s safety standards.

In the episode, Brent describes how his experience in the military and fire service led him to trucking and eventually safety, and how this past has made him better at communicating the importance of safety to employees. Safety can become a core value of a company rather than an ever-changing priority, Brent says, especially when employees feel as if their employers value them as more than just replaceable entities.

It’s also crucial, he argues, to explain what’s in it for them.

“If you are a safe driver, you're going to be a successful driver, because … if the tires are turning, you're making money. Same thing applies at the company level.”