Brent Smart, CMO, IAG shares his insights on the marketing link between brand building and understanding customer emotions.

Brent Smart talks brand differentiation and emotional marketing

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Brent Smart talks brand differentiation and emotional marketing

Brent Smart talks brand differentiation and emotional marketing