In this episode, Tom is joined by Brent Trimble, Vice President of Value Engineering at Kantata and host of the Professional Services Pursuit podcast, for a candid conversation on what it really takes to grow a consulting firm. Drawing on decades of experience in advertising, consulting, and SaaS, Brent unpacks why differentiation is more than a slogan, how firms can escape the “sea of sameness,” and why discipline matters at every stage of growth.