For a lot of creatives, the idea of dominating a market is a psychological battle they constantly come up against. What steps can we take to overcome this? How did Brent go from 10-15% course completion rate to 95%? How do we get the right carrot at the end of the stick to get people in the door of our courses? Why shouldn’t we chase the low end of a market, and what is the real reason people do it?