Every company has a product, whether it is a physical object or a service, but few companies actually manage their products to ensure alignment with strategic company goals and real customer needs. People buy our products because it fulfills one or more of those real needs. Aligning with those needs while remaining true to who you are helps build customer devotion and innovation. It also helps to prioritize your efforts and limited resources to innovate where it really matters.

Brent Willson is the Senior Product Manager for Crozier Fine Arts, which is Iron Mountain's art logistics and services company, where he is organizing product management to help this growing company maintain its client focus and find new and better ways to help them “Do more for their art.” With years of program and project management, Brent has found his passion for solving customer needs in product management.