Brenton Murray, founder of Electruck 4x4, discusses his journey in the EV industry and the development of accessories for electric trucks. He highlights the need for accessories in the EV space, particularly in the overlanding and off-roading community. The focus of Electruck 4x4 is currently on the Rivian R1T, with some products also available for the F-150 Lightning. The company is considering expanding to support the Cybertruck and Silverado EV, among others, in the future. Murray emphasizes the importance of community engagement and market research in determining which products to develop. Challenges include adapting to changes in the platform and building a supply chain.

In this conversation, Brenton Murray discusses the unique benefits and challenges of off-roading in electric vehicles (EVs). He shares some of his favorite off-roading locations in California, the importance of charging infrastructure, and the misconceptions around range anxiety. They also discuss the potential for aftermarket products and modifications for EVs, such as suspension systems such as sway bar disconnects. Brenton emphasizes the need for simplicity, durability, and affordability in EV off-roading products.

Takeaways

Community engagement and market research play a crucial role in determining which products to develop.

1. Challenges include adapting to changes in the platform and building a supply chain.
2. The roadmap for Electruck 4x4 includes continued support for the R1 platform and expansion into more Tesla vehicles. Off-roading in electric vehicles (EVs) offers unique challenges and opportunities.
3. Range anxiety is often overblown, and EVs can handle off-roading activities with proper planning.
4. While there have been some challenges due to making sure aftermarket products and modifications can communicate with EVs (software specifically) and not impede the stock hardware, there is still plenty of room for enhancing the off-roading capabilities of EVs.
5. Simplicity, durability, and affordability are important factors to consider in EV off-roading products.

Watch the full episode on Youtube

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Keywords
EV industry, accessories, overlanding, off-roading, Rivian R1T, F-150 Lightning, Cybertruck, Silverado EV, community engagement, market research, challenges, roadmap, off-roading, electric vehicles, EVs, charging infrastructure, range anxiety, aftermarket products, suspension systems, sway bar disconnects, simplicity, durability, affordability