Brett Farmiloe talks with Jason Barnard about scaling trust.

Scaling Trust! Brett Farmiloe—CEO of Featured.com & Help a Reporter Out (HARO)—Reveals How to Build Authority Through Strategic Media Placement in the AI Era

Brett Farmiloe, founder and CEO of Featured (connecting 50,000+ experts with 1,000+ media outlets) and the strategic mind behind HARO's 2025 revival, shares the systematic approach that transforms entrepreneurs into trusted industry authorities. Drawing from his decade of scaling and selling Markitors digital agency plus his current mission of democratizing media access, Brett breaks down the "expert economy" blueprint for building credible influence that scales beyond traditional marketing.

Get ready for a deep dive on:

The 5-minute authority hack: Why expert contributions (400 characters or less) to major publications deliver better ROI than hours-long article writing—and how to leverage platforms like Featured for instant media placement

AI visibility revolution: How ChatGPT, Perplexity, and Google AI mode are citing real-time interviews and expert insights—and why timely content now outranks evergreen in search algorithms

Quality vs. quantity framework: The strategic balance between high-impact placements and volume-based visibility in an uncertain digital landscape where "the smartest marketers have no idea what's gonna work"

The three-pillar media strategy: Expert contributions vs. full articles vs. interview profiles—and how to choose based on time investment and expected outcomes

Reverse-engineering competitor success: Using AI tracking platforms to audit what's working for industry leaders and identifying citation gaps in your media strategy

Network-first approach: Why relationship building with journalists and direct outreach ("Hey, I came across this article...") beats generic pitching in 2025's fragmented media landscape

This episode delivers battle-tested strategies for entrepreneurs, consultants, and business leaders ready to build systematic authority and trust through strategic media placement in the age of AI-powered information discovery.

#ScalingTrust #MediaStrategy #ExpertEconomy #AIVisibility #AuthorityBuilding #FastlaneFounders #BrettFarmiloe #Featured #HARO #MediaPlacement #ThoughtLeadership #BusinessGrowth #DigitalAuthority #ContentStrategy #MediaOutreach #PRStrategy #EntrepreneurBranding #BusinessInfluence #ExpertPositioning #TrustBuilding

What you’ll learn from Brett Farmiloe

This episode was recorded live on video September 23rd 2025

https://www.youtube.com/watch?v=vkwGY1SwkDU

Links to pieces of content relevant to this topic:https://www.linkedin.com/posts/brettfarmiloe_the-biggest-challenge-our-customers-face-activity-7363610014176968706-QbwdBrett Farmiloe

Transcript from Brett Farmiloe with Jason Barnard on Fastlane Founders And Legacy. Scaling Trust

[00:00:00] Brett Farmiloe: How and where people wanna be featured is changing in 2025 and beyond. So I think that traditionally, it's always been digital publications and in authoritative places. I think that's evolving into a more fragmented way, podcasts like this, newsletters, things of that nature. And then ultimately, how the AI visibility space is exploding in terms of all these AI visibility platforms that are merging. You're watching venture capital flow into these platforms, and so people wanna be featured in AI as well.

When your customers are going to ChatGPT and asking for relevant products and services related to a problem, how do you get these LLMs to cite your business as the go-to source? 

[00:00:44] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.

How can we quickly build a profitable business that stands the test of time and becomes our legac...