Brett Lewis, self-confessed IT Geek and serial entrepreneur built an online store from nothing after a trip to the Okovango Delta! Camera Stuff is now a major player in the Photographic Lighting and accessories market as well as a point for knowledge share amongst photographers all over.

Since the internet was an idea Brett has been fascinated by the possibilities of technology. I have watched as he has unlocked the potential of technology in his business’s over and over. From simple table updates to complex integrations, seldom has Brett been stumped by a business problem that can not be solved by technology. And all this is in the attempt to improve service, minimise manual repetition and give more time for customer interactions.

Brett’s calm nature comes through as he talks about technology, the importance of knowing the data and how to sift through the noise. Camerastuff’s success is made up of many elements but at the heart is an owner who remains curious and innovative.

“I get loads of emails asking me for sponsorship but never once have I received an email asking me for half an hour of time for business advice.”

This episode is packed with advice for anyone who is thinking of running an online business or a business with an online presence.

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Enjoy.