"We wanted to find a way for health and wellness professionals to sell something that they were more confident in," states CEO Brett Maloley. Their team interviewed approximately 22,000 members, 11,000 trainers, and 1,000 physicians in the research phase. Ladder has ~65,00 users nearly 10,000 of whom are coaches and the rest are clients. Listen to this wide ranging discussion of current technology and how that applies (or not!) to the HALO sector.