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Brett StClair, Teraflow.ai - How to go on the offensive when your biggest customer liquidates
When your biggest client, making up over 50% of your revenue and resource allocation, goes under, what would you do?
Most CEOs would retrench staff, scale back and wait out the rough seas. This is not what Brett StClair did at his AI Business TerraFlow when one of South Africa's largest airline businesses liquidated.
Brett and his cofounders chose to hold on to their talented team and double down on sales. They feared that if they let go of their best talent, their business would never recover. Brett managed to reduce his sales cycle from 18 months to 2 months through focus and attention to key parts of their sales pipeline.
This is an incredible story of resilience and sales which overcame adversity.
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Apple: https://apple.co/37gY2I6
Spotify: https://spoti.fi/3E4wUbm
Google: https://bit.ly/3KBQgqG
Website: https://nicharalambous.com/its-not-over
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Find Brett on LinkedIn: https://www.linkedin.com/in/brettastclair/
Work at Teraflow.ai: https://www.teraflow.ai/our-recruitment-process/
View all episodes
By Nic HaralambousWhen your biggest client, making up over 50% of your revenue and resource allocation, goes under, what would you do?
Most CEOs would retrench staff, scale back and wait out the rough seas. This is not what Brett StClair did at his AI Business TerraFlow when one of South Africa's largest airline businesses liquidated.
Brett and his cofounders chose to hold on to their talented team and double down on sales. They feared that if they let go of their best talent, their business would never recover. Brett managed to reduce his sales cycle from 18 months to 2 months through focus and attention to key parts of their sales pipeline.
This is an incredible story of resilience and sales which overcame adversity.
---
Apple: https://apple.co/37gY2I6
Spotify: https://spoti.fi/3E4wUbm
Google: https://bit.ly/3KBQgqG
Website: https://nicharalambous.com/its-not-over
---
Find Brett on LinkedIn: https://www.linkedin.com/in/brettastclair/
Work at Teraflow.ai: https://www.teraflow.ai/our-recruitment-process/