In this episode of Lore, Brett Taylor looks back on the unlikely arc of Bleacher Nation — from a side project in the early blog era to a daily stop for Cubs fans during the rebuild, the rise, and the championship.

The timing, fandom, and why community mattered more than access. Brett reflects on what Cubs fans needed during the lean years, what traditional media couldn’t always provide, and how Bleacher Nation found its voice by staying close to the reader.

It’s a conversation about luck, trust, and why the things that work eventually have to adapt — without losing what made them matter in the first place.