Last week we had our Stitchdown community's first gathering at the new Viberg NYC store—an honestly fabulous-looking little shop in Manhattan’s Nolita neighborhood that’s full of  Viberg’s core classic product like stitchdown 2030 and 310 last service boots, but also the loafers and monk straps and split-toe derbies that represent a wholly new—and often confounding for longtime fans—direction for the 94 year old Canadian manufacturer.

Amidst the excellent chatter and beers and everyone trying on seemingly every shoe in the shop, we hosted an audience Q&A with Brett Viberg, who gave a ton of insight on everything from how Viberg’s ended up where it is, who Brett sees as the core customer today and going forward, what leathers we might be seeing coming down the line, how his relentless development process functions, and plenty more.