Brew added a text box and called it a revolution. | They built a four-times-less-effective growth machine and put a gradient on it. | Brew starts at zero, which means they've scientifically optimized for maximum possible churn before a single email gets sent.

Sources from Lenny's Newsletter and Podcast: How to make an impact in your first 90 days (Newsletter), What is good monthly churn (Newsletter), How to determine your activation metric (Newsletter), How to increase your product's retention (Newsletter)