On this episode, Shunan Teng, CEO and Founder of Tea Drunk, discusses the authentic world of Chinese tea. She offers a glimpse into the blend of passion and business that has brewed the success of Tea Drunk, while also sharing her fascinating knowledge of Chinese tea culture.

 

Key Takeaways:

(04:01) Identifying and addressing issues with mobile website usability and customer purchase difficulties.

(08:00) Shifting the website’s color scheme from dark to light to reflect a luxury, friendly brand image.

(14:18) Enabling Tea Club members to skip a month to manage their accumulated product, while also revising Tea Club strategies to boost experiences and revenue.

(20:08) Shunan emphasizes the importance of understanding and sharing the story behind each tea.

(23:56) Retention rates of recurring customers are notably high at 70%.

(24:41) Around 50% of web traffic comes from people directly typing the Tea Drunk URL, indicating a strong brand recall.

(27:46) Approximately 20% of Tea Drunk's customers are from outside the United States and Canada, revealing a diverse, international customer base.

 

Resources Mentioned:
 

Shunan Teng -
https://www.linkedin.com/in/shunanteng/

Tea Drunk | LinkedIn -
https://www.linkedin.com/company/tea-drunk/

Tea Drunk | Website -
https://www.teadrunk.com/

Tea Drunk Academy Website -
https://www.teadrunkacademy.com/

 

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