In this episode of the Max Loves Midland Show, Kevin LaDuke sits down with Ben Marsh, co-founder of Creation Coffee, third generation Midlander, husband, and new dad, to talk about the unexpected journey that turned a college coffee hobby into one of Michigan’s largest coffee roasting operations. As Creation Coffee approaches its 10 year anniversary, Ben shares the origin story behind the business, from discovering a “life changing cup of coffee” in college to roasting beans in a garage with a $2 popcorn popper found at a Midland thrift store. What started as a way to make better coffee on a college budget quickly evolved into selling bags to friends and family, then to customers at the Midland Area Farmers Market, and eventually into a growing company with wholesale partnerships, multiple café locations in Midland, Saginaw, Frankenmuth, and Mount Pleasant, and a fifth location on the way through franchising in Wisconsin. Throughout the conversation, Ben reflects on growing up in Midland, leaving to pursue a career in advertising in cities like New York, Richmond, and Los Angeles, and ultimately returning home to build something tangible and meaningful in the community that raised him. Kevin and Ben also explore how Creation Coffee became more than just a coffee company, touching on the role local businesses play in shaping community culture, creating opportunities for young people, and helping Midland become a place where talent can stay and thrive. Ben shares stories about the early days of the business, partnerships with other local coffee pioneers, the importance of the Midland Farmers Market as a launchpad for entrepreneurs, and the unexpected responsibility that comes with leading a growing team. As Creation has expanded into roasting, equipment distribution, and multiple cafés, Ben says one of the most rewarding parts has been creating meaningful jobs and empowering employees to grow their skills and careers. The conversation also dives into Midland life outside of coffee, from childhood bike rides across town and legendary backyard wiffle ball tournaments to the joy of raising a family in a walkable community with access to trails, parks, and local gathering spaces. Ben even maps out his ideal day in Midland, featuring stops at Creation Coffee, Downtown Midland, the Tridge, Pizza Baker, the Chippewa Nature Center, Veedu Cuisine, Witchcraft Taproom, and Nord Social. Whether you are a coffee enthusiast, an aspiring entrepreneur, or simply someone who cares about the future of Midland, this episode highlights how passion, community support, and a little curiosity can grow into something much bigger than expected. Ben closes the conversation by sharing his hopes for the future of Midland, envisioning a community known for its thriving food, beverage, and hospitality scene, where locally owned businesses continue to grow and collaborate to make Midland a vibrant place to live, work, and raise a family.