Join our hosts Brian and Lily as they unpack the infamous Starbucks "Race Together" campaign of 2015.

Discover how a well-intentioned initiative to spark conversations about race became a PR nightmare, and learn valuable lessons about brand sensitivity in today's social climate.

From misreading customer sentiment to the power of social listening, this episode serves up a strong blend of marketing insights with a shot of controversy.

Tune in to find out how your brand can avoid similar missteps and keep your finger on the pulse of customer opinion.