Brett Deister welcomes marketing expert Neal Schaffer to discuss the transformative impact of TikTok and the revolutionary potential of AI in marketing. The conversation dives into how social media platforms are evolving, with a particular focus on understanding different generations' engagement and the ethical dilemmas marketers face in this landscape. They also explore the importance of podcasting as a powerful tool for relationship building and content creation, highlighting its unique ability to connect with audiences on a deeper level. As they navigate through the latest trends, including the influence of Elon Musk's tweets, Brett and Neal emphasize the need for marketers to adapt and innovate in an ever-changing digital environment. Grab your favorite cup of coffee and get ready to brew some valuable marketing insights in this engaging discussion.

Takeaways:

• TikTok has emerged as a significant disruptor in the social media landscape, forcing platforms to adapt to short-form video.
• AI is revolutionizing marketing, making it more accessible for small businesses and entrepreneurs to create content effectively.
• The ethical implications of using AI in marketing are complex and require careful consideration from marketers.
• Podcasting offers unique opportunities for relationship building with thought leaders and potential clients in various industries.
• Understanding different generational perspectives on social media is crucial for effective marketing strategies today.
• Live streaming adds a new dynamic to podcasting, enhancing audience engagement and content creation.

Companies mentioned in this episode:

• Twitter
• YouTube
• Google
• TikTok
• LinkedIn
• Facebook
• Instagram
• Reddit
• Clubhouse
• Jasper
• Streamyard
• Appsumo
• DaVinci Resolve

Neal on PR 360

Audio EP 1

Audio EP 2

Video EP