In this episode of Less Talk, More Action, Joel and Owen welcome Aaron Tartakovsky, Co-Founder and CEO of Epic Cleantec, exploring innovative water reuse technologies. Aaron shares how his company transforms building wastewater into valuable resources, recycling water for non-drinking purposes, and even creating beer and whiskey from treated water. The conversation delves into the challenges of water infrastructure, regulatory hurdles, and the importance of making sustainability both economically viable and engaging. Key takeaways include the potential for decentralized water systems, the need to view wastewater as a resource, and the power of creative marketing in driving climate innovation. Aaron's approach demonstrates that sustainable solutions can be both impactful and fun, offering hope for addressing water scarcity and environmental challenges. You won’t want to miss this conversation.

Highlights from this week’s conversation include:

• Conference Preview & Critique Game (1:15)
• GP/LP Dynamics in ESG Investing (3:18)
• Decarbonization Strategies for Tenant-Controlled Buildings (7:08)
• Green Lease Skepticism & Multifamily Decarbonization (8:58)
• Introducing Aaron Tartakovsky & Epic Cleantec (12:19)
• Why Water Matters in Climate Tech (14:50)
• Regulatory Challenges in Water Innovation (17:18)
• Epic Cleantec’s Approach & Technology (20:44)
• Retrofitting vs. New Construction for Water Reuse (25:29)
• Progress in Water Reuse Regulation (27:44)
• Drivers for Water Reuse Beyond Scarcity (30:57)
• Barriers to Scaling Water Reuse (34:01)
• Is Water Too Cheap? (36:12)
• Beer & Whiskey from Recycled Water (38:37)
• Marketing, Humor, and Toilet Talk (43:27)
• What Gives You Hope? (47:23)
• Connecting with Epic Cleantech and Parting Thoughts (49:04)

The nexus of business, policy, and sustainability is more divided than ever, but Less Talk, More Action is here to cut through the noise. Hosted by clean energy experts Joel Cesare and Owen Barrett, this podcast dives into the front lines of decarbonization, net-zero real estate, and entrepreneurship. Each episode features bold questions, real solutions, and stories from leaders in science, tech, and business who are taking action to make the world a better place. Join us as we move beyond talk and work toward a cleaner, net-zero future. Learn more and subscribe at lesstalkmoreaction.com.