In this lively episode of our podcast, we dive deep into a world where reality TV, entrepreneurship, and beer intersect. Our guest, a charismatic former star of 'Made in Chelsea', shares his unique journey. He harnessed the power of prime-time television as a springboard to propel his beer brand to prominence. A testament to savvy entrepreneurship, this episode is filled with nuggets of wisdom and entertaining anecdotes from the trenches of a fiercely competitive beer industry.

Our guest discusses his early career decisions, shedding light on the conflict between reality TV and the corporate world. He had reservations about joining a reality TV show due to potential impacts on his professional image, fearing it could restrict future opportunities. But the experience led him to a newfound respect for the industry, observing the array of successful careers and businesses it's spawned.

Listen in as our guest shares his 'aha' moment – a breakthrough idea that sets his brand apart. Recognizing the high demand for caffeinated drinks and the popularity of beer, he asked himself a pivotal question: why not combine them? This spark of inspiration gave birth to the world's first caffeine-infused beer, and thus, a game-changer was born in the global beer industry.

Explore the trials and tribulations of this journey, including initial challenges, consumer testing, and overcoming the initial hurdles. Hear about the unexpected insights gained when hiring consultants, leading to the realization that sometimes, you are the most knowledgeable person in your own field. Learn about the philosophy of failing fast, learning quickly, and the importance of making decisive decisions.