For young professionals, there are aspirations that their work will matter. That it will mean something. That it can have an impact. But how can we determine who, or what, will benefit from the effort that is put in? How do we measure that? Joined by co-host Khadija Islow, a journalism student at Northwestern University in Qatar, Greg attempts to break down these objectives in a conversation with Hajer Naili, Media and Communications Manager at The Soufan Center. Drawing on Hajer’s experience as a journalist, advocate, and activist, the group discusses finding the right causes that you’re passionate about, building trust with those whose story you’re looking to share, and understanding what actions you hope your work will stimulate. Hajer shares how she stays motivated even as work wears on you, and Khadija thinks through how she might be able to measure the impact of her upcoming Pulitzer Center fellowship project. Greg attempts to hold back his inner data nerd as he asks Hajer about her effective application of infographics on social media.