We bring back our friend Steele for what has become his annual summer episode! He tells us about the new interactive comic book he wrote for New Belgium and Wired. This takes us on a discussion of what craft breweries are doing to set themselves apart in this ever-crowding marketplace. We discuss advertising in social as well as traditional media for breweries that are craft and macro.

Find Voodoo Ranger comic

https://www.wired.com/brandlab/2018/06/voodoo-ranger/p/1

Check out the content sponsors

https://www.wired.com/

https://www.newbelgium.com/

Find Steele Online

https://steelefilipek.com/

https://twitter.com/wordsofsteele

Subscribe to Radio Room

http://www.radioroomshow.com/

https://itunes.apple.com/us/podcast/radio-room/id1088895035?mt=2

You can find us online

http://www.TheBeerFriends.com

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