Stars of Franchising

Brian Belmont: FYZICAL CEO, Planet Fitness & Quiznos Franchisee


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“You are only as good as the last unit you open.”

That single statement speaks volumes about Brian Belmont’s powerful belief in franchisor/franchisee relationships. As CEO of FYZICAL Therapy and Balance Centers (with more than 500 locations in 46 states) he draws upon his experiences as a Quiznos and Planet Fitness franchisee “to help other people live the dream I got to live.”

Join Ab and Vini as they welcome Brian to the SoF podcast and hear his takes on private equity’s place in the franchising space, the potential of AI, how ‘Zees fit in the strategic planning process, and the #1 thing people get wrong about franchising.


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Stars of FranchisingBy Tariq Farid Franchise Institute at Babson College