The B2B Revenue Executive Experience

Brian Burns on 5 Things That Make a Demo Great


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Demos play a critical role in every sales process. Oftentimes, just being prepared to give a demo isn’t enough. Sales professionals need to be mindful of other factors besides knowing their products to have their demo be a success.

Brian Burns, host of The Brutal Truth About Sales & Selling, sat down with Chad Sanderson, Managing Partner, Value Prime Solutions, to discuss five things that make a demo great.

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The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

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