Brian Casel on Idea Fatigue, and Why a Productized Service is the Fastest Way to Make Money

In this week's episode of TGM, Brian and I talk about "idea fatigue", what to do when when your idea is the same as some else's, as well as why Brian believes that a productized service is *still* the fastest way to start generating revenue.

Brian has been around the block with more than a few businesses. His newest, AudienceOps, helps businesses with done-for-you written content. But he's also expanding into done-for-you podcasting.

In fact, I had a bit of a mini freakout when he first announced the new service, because it was so close to Podcast Royale (which hadn't been launched yet). We talked about that and what to do when your idea is very similar to something that already exists.

I really enjoyed the part of the episode where Brian talked about how he come up with the idea for AudienceOps and launched quickly. A lot of great inspiration in there.

Don't forget to subscribe for access to the bonus episode. We did a deep dive into productized services, podcasting, what Brian would do differently if he had to start all over, and so much more.

Bonus Episode Show Notes

0:42 - How podcasting transformed his business

4:00 - How to compete in a saturated market

7:20 - How do you manage so many different projects?

10:40 - Should you try to combine your various projects (personal writing, products, businesses, services, etc.)?

16:30 - Why Brian rebranded and reorganized all his projects

19:00 - How to increase sales of info products

29:00 - How to keep your audience engaged

34:35 - The problem with the whole “charge more” advice

41:15 - What Brian would do if starting over today

Enjoy!

If you want access to this bonus episode and all future bonus episodes, subscribe below. If you're on your phone, you can subscribe be texting the word "TGM" to 345345.