"I don't hire people for their potential. That's the most ridiculous thing ever. I hire people who are inevitable. If you treat people as if their trajectory is assured, there's no way they will fail."

Brian Collins, Chief Creative Officer at COLLINS

Whether through work or at play, I've had the good fortune of meeting some pretty prolific people. On 'I'm That', we have a chat about who they are, what they do, and why. It may be deep. Profound. Funny. Many times, all of the above. But it's always honest.  

(Music by Lisa Coleman)

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Whether through work or at play, I've had the good fortune of meeting some pretty prolific people. On 'I'm That', we have a chat about who they are, what they do, and why. It may be deep. Profound. Funny. Many times, all of the above. But it's always honest. (Music by Lisa Coleman)

Whether through work or at play, I've had the good fortune of meeting some pretty prolific people. On 'I'm That', we have a chat about who they are, what they do, and why. It may be deep. Profound. Funny. Many times, all of the above. But it's always honest.&nbsp; 

(Music by Lisa Coleman)

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Brian Collins, Chief Creative Officer at COLLINS

Brian Collins, Chief Creative Officer at COLLINS

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