The Coach's Playground

Brian Costello on Restructuring Society's Standards for Success


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Come to think of it; our educational system is designed to make good employees among many of us and not change makers. It teaches us what is rather than how to think right and wrong.

Wouldn't it be time to step back and truly nurture that child's curiosity, wonder, and self-discovery in all of us?

Brian Costello is the Founder & CEO of O23 Holistic Systems. His history of impact in this industry goes way back to the previous decade, and along the way, he has earned a strong reputation as an action taker and change maker.

Brian is changing the way Holistic Living is taught and learned in our modern society and is once again miles ahead of the crowd regarding innovation.

As both a Master teacher of all things Holistic Living and a revolutionary business leader, Brian helps Coaches take their profession to an unprecedented level.

In this episode, Brian shares how he sees one's education as already a created system for us rather than something to discover, be constantly questioning about, and get creative with.   

He shares how he felt burnt out while running his own fitness gym business, rebuilding himself to be more fully of service to his tribe. 

Those lessons taught him to develop a thought process that helped him design his O23 coaching business, which benefited many.

With his own share of trials and challenges, he talks about how he moves forward and keeps going despite the many roadblocks.

The pandemic has shown many things for us, and he, too, has discovered something about the fitness industry that we can all learn and ponder on.

"I think that's basically at the root of the problem is, we're being told what is right and wrong. And we're not being taught how to do and discover what is right or wrong or true or false, or whatever it may be. Learning is about questioning everything, constantly asking questions." - Brian Costello

What you will learn from this episode:

04:29 - Being taught what is right and wrong versus being taught how to discover what is right or wrong

06:55 - A school designed to have good workers rather than world changers

09:31 - Zoom out to maintain wonder, maintain curiosity and self-discovery

17:31 - What led him to open a CrossFit gym 

21:34 - When the wheels started to come off, leading to living life anew without the gym

23:54 - What it looked like rebuilding himself and the thought process that comes with it

27:10 - How he ended up designing the 'Oh 23' holistic systems

34:39 - How those struggles transitioning to a new life requires a lot of sacrifices 

42:32 - What kept his faith to keep going despite the odds

46:18 - How failures get you nearer to your success

48:24 - What has this pandemic uncovered and shown to the world about the fitness and coaching world?

Connect with Brian Costello:

  • o23coach.com

Connect with Gavin McHale

  • maverickcoachingacademy.ca
  • LinkedIn
  • Instagram
...more
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The Coach's PlaygroundBy Gavin McHale

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