Brian Ford is the co-founder of For Purpose, a social impact platform modernizing what it means to be a philanthropist. For the past 3 years he has hosted Self Improvement Daily, a podcast that shares personal development insights in two minutes every single day, with over 7 million downloads. We spoke about why investing in your personal brand all comes down to the relationships you build, how Brian's brand led to him co-founding For Purpose, and how Brian learned why punchy phrasing is essential to creating an aligned company culture.