Brian Gracon, of Brian Gracon and Associates, talks more about the reasons many training programs in the flooring industry are not successful, calling it a "change management" issue, and how retailers can ensure that training programs focus on meeting their specific needs. Gracon discusses the concept of providing a vehicle that permits retailers to communicate with trainers prior to signing up for educational sessions and the importance of training for the survival of a certain percentage of retailers. He also discusses an alternative to traveling to a central location for educational sessions in the form of webinars, programed e-learning, and content-curation systems, available via subscription platforms on line.