If you’ve looked to the internet for an answer to a marketing question, chances are you’ve come across a HubSpot article. After all, HubSpot is one of the resources for modern marketers. In this episode of Brandwagon, Chris asks HubSpot CEO, Brian Halligan, whether they became experts on purpose or if it happened over time. They also talk about how brand experience is more important today than ever before, and Chris gets a lesson in marketing from Brian's favorite band, The Grateful Dead.