Brian talks about why he's changed his title to calling himself a "Business Investor."

https://www.youtube.com/watch?v=rwm7Axfd3JU

Transcription

Brian J. Pombo, Business Investor.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Is there anything more pretentious than somebody's speaking in the third person, titling their own podcast after themselves, introducing themselves by name, having a thing come up on the screen with their name, and then titling a podcast episode on them?

I don't know if anything's more pretentious, but we're there. We're at that point.

I wanted to talk about an experience and sometimes I just have a story. Sometimes I just have something that I want to, I want to pin in time and this is one of those moments in my life.

So I had a friend the other day, go through and outline kind of where he had been in life professionally. And at the same time, he was really pointing to where I had been in life and with the different phases that my business has taken.

I have a video out there that's relatively popular on YouTube in terms relative to my other videos, I don't do great on YouTube, but I have one talking about five, I think it's, 5 Excruciating Steps to Becoming a Business Strategist.

It was really the process I took and that I haven't changed all that dynamically from day one, in terms of what I do, but how I describe what I do, has dramatically changed how people see me and how I discuss what I do, and how the relationship happens with me and my clients, partners and so forth.

Really, for the last 10 years or so, I have been primarily come in as a strategist.

But here's what my friend pointed out. Even though I'm coming in as a strategist, the situations that have always worked out the best with me and my clients are when they saw me less as a consultant that they were hiring, and more as a business partner, or, as a co-investor in the business.

In some cases, I've looked at purchasing businesses I've looked at, or purchasing pieces of business or doing specific areas of the business for long-term investment, versus just a straight, you know, here's your paycheck for this period of time.

Those are the situations that have always turned out best is when I come in, really on equal standing with the business owner and there's a mutual respect there.

This is one of the main reasons why I started doing podcasts, wrote my book, 9 Ways to Amazon-Proof Your Business, which you can get a free copy at AmazonProofBook.com.

If you're interested in that or finding out more about me and my philosophy, it's a book that can help you in your business, especially if you're a business owner or executive that's looking to become competition-proof.

By doing those things, it was a chance to get to know, demonstrate what I do, and to offer a different way of looking at things to a business owner and kind of start the relationship before I even meet them.

It's worked out really well I've really enjoyed it. But it's like my friend said you're more of an investor than a consultant if you really look at it properly. In most cases, if they're treating you as an investor coming in, you'll be able to help them more.

And I had to sleep on it. I looked at it a little bit I spoke about it with my wife. I spoke about it with pretty much my business partner, Sean Douglas, the producer of the podcasts, second in command here at BrianJPombo.com.