A market development strategy is important, but some online marketers struggle to have a solid message, which is relative to your audience and entices them to buy.

On this episode, Brian Kurtz talks about the importance of understanding classic marketing and classic direct mail. Brian has been a serial direct marketer for over 35 years, and he is responsible for close to two billion pieces of direct mail.

One of his tips to differentiate yourself is developing a swipe file containing your favorite emails and copy. Get all the resources for this episode and listen to more at https://www.thrivinglaunch.com