In part two of our interview with Brian Kurtz, author of Overdeliver, we discuss list segmentation, RFM, and romancing your clients. Brian also talks about list selection and his 41/39/20 concept for list, offer, and copy, as well as the importance of multichannel marketing. (Here's a hint: “In business, one is the worst number.” -Dan Kennedy) Brian leaves us with a great tool he picked up from Perry Marshall called the MAVE 2.0 which will help you maximize your media presence in the most efficient manner.

 

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