On this week’s episode, Mike and Steve welcome Brian Lee, Entrepreneur in Residence (EIR) & Product Strategy at Normative, a Toronto-based innovation services firm. The guys covered a lot of ground from Brian’s early days working as a process engineer at Vale to starting and scaling teaBOT, an on-demand tea robot start-up. They also chatted about Brian’s early brushes with entrepreneurship, watching his parents build, run, and exit Grandmother’s Bake Shoppe, whose butter tarts can be found in stores everywhere. Brian offers some excellent insights on building and commercializing products by going back to the basics of client need and empathy.