"A story should make a larger point about human experience and the world."Brian Reed is a producer at This American Life, the creators of the recent mega hit podcast Serial. He gives an insight about important basic elements to be able to craft a good story.In This American Life, he and his colleagues focus on three things: action, reflection and stakes. Put together, these become really powerful. But you also need to think about motion when telling a story, as this will pull people forward and make them actually listen.